Author: Sumit Seth
Ideas for gym owners who want to grow.
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Marketing & sales
This Is How You Can Increase Your Lead Generation
For many independent physical trainers, Facebook used to be the go-to platform for finding new clients. But if you feel like the leads are drying up, you’re not alone.
Retention
Use Special Tactics To Reactivate Your Members
It hurts to lose a gym member, doesn’t it? You might take it personally at first. But crying “Come back!” doesn’t work.
Marketing & sales
Learn The Best Ways to Follow Up With Your Leads
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions.
Member experience
Improve The Onboarding Experience For Your Clients
Gym owners have a lot to manage in each member’s overall experience, and there’s one aspect that often gets overlooked: a better onboarding process for clients.
Member experience
Creating a Gym Lounge for Clients
When Bruno Perron was developing the business plan for his gym, he knew from the start that it had to include a gym lounge.
Marketing & sales
Offering a 90 Day Health Reset Program
If you’ve been in the fitness business for a while, you probably have noticed a major shift in consumer attitudes about long-term commitments.
Billing & payments
How and When to Raise Gym Membership Fees
Owning a gym can be an exciting and rewarding business, but let’s be honest, it’s also a balancing act.
Nutrition
Apps For Fitness & Nutrition
As a gym owner or trainer, you're already doing a lot to help your clients get fit and healthy. But we all know that exercise is just one part of the equation.
Member experience
Clients: Track Them Efficiently
Today’s gym owners and personal trainers keep track of a lot of information about a lot of clients, and most of it is usually changing all the time.
Member experience
Training over 50: Safety First
There’s a segment of the population that most gym owners ignore or don’t really spend much time and effort attracting: the over-50 population.
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