Author: Sumit Seth
Ideas for gym owners who want to grow.
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Marketing & sales
Beyond Barbells: Building a Unique Gym Brand
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York.
Community
Gym Rat to CEO: The Rise of the Fitness Entrepreneur
Some gym owners wear that title and are satisfied with it. Others want to be more than just the owner of a small business.
Staff & operations
From Chaos to Control: Exploring Gym Management Software
Running a gym is hard! It entails many functions, from starting a business, to creating service offerings that resonate with your community, to winning new clients.
Marketing & sales
Social Media For Gyms: 5 Ways To Boost Your Reach
What does a meme featuring Steve Carell from “The Office” laughing at his own terrible dad joke have to do with fitness? Nothing. Absolutely nothing.
Marketing & sales
Positive Gym Reviews: The Ultimate Gym Growth Hack
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment.
Technology
Human + Machine: AI in Fitness for Optimal Results
Running a successful gym business is no small feat.
Marketing & sales
Sweat & Sell: Master Fitness Affiliate Marketing
All gym owners want leads, new clients, and long-term retention to keep revenue from monthly dues high and growing, right? That’s the lifeblood of your business, after all, revenue.
Nutrition
Increase Gym Revenue: Upselling & Cross-Selling Services
If you want to transform your gym into a profit powerhouse, upselling and cross-selling products and services should be the first place you look when trying to enhance retention and increase gym…
Staff & operations
Fitness Equipment Maintenance for Gyms
Fitness equipment maintenance might sound like one of the least glamorous and exciting parts of owning a successful gym or studio.
Staff & operations
Hiring Gym Staff? Pump Up Your Team with These Pro Tips
Hiring gym staff is one of the most important aspects of growing and scaling your fitness business.
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