Marketing & sales · 60 articles
Marketing & sales for gym owners.
Leads, follow-up, offers and referrals. Filling the funnel without burning the team out.
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Marketing & sales
Prepping for leads in the new year
Diligent follow-up is the most underrated and easy to implement sales skill. It takes and average of 8 touchpoints to get a prospect to make a decision.
Marketing & sales
Closing the sale
Want to get REALLY good at closing? Just ask. Really, it’s that simple. One of the biggest mistakes amateur salespeople make is not asking for the sale.
Marketing & sales
With objections, the best defense is a good offense
You get to the end of your strategy session, you finally speak the words, “which program would you like to start with?” and without making eye contact they utter the words, “I’d…
Marketing & sales
Learn to Cold Read and it’ll feel like you can read minds.
Your prospect pulls up in a white SUV. As she gets out, a red, hot wheels toy mustang falls from the door. She sighs and stares at it.
Marketing & sales
Selling is easier than you think. You just need the right plan.
Having been around fitness professionals for the most part, one constant theme is most of them got into the industry because they want to make a difference.
Marketing & sales
Ask good questions
...Ask terrible questions or none at all, and they'll be looking for the exit. Skillful questioning yields important information, builds strong relationships, and can help you make remarkable first impressions.
Marketing & sales
How to begin the prospect chase with a head start!
Research shows you've got 27 seconds to make a GOOD first impression.
Marketing & sales
Lead Tracking
We all know it takes SO MUCH time, money and effort to get a good lead. And, then somewhere in the process - we lose sight and therefore the potential Sale.
Marketing & sales
Affiliate Marketing For A Small Fitness Business
Summary: Fitness studio owners are in a great position to leverage their following and expertise to increase revenue through affiliate marketing.
Marketing & sales
Making Easy Money From Fitness Writing
Fitness entrepreneurs can be a wealth of knowledge to a variety of other groups and outlets.
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