The Naamly blog · 293 articles
Ideas for gym owners who want to grow.
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Marketing & sales
Fitness Events with Flair: Think Outside the Gym Box
Special promotional events can be powerful tools to boost your gym’s profile, gain new prospects and members, and engage current clients to build real community around your fitness center.
Member experience
From Newbie to Pro: Your Perfect Gym Onboarding Guide
Imagine this: You are your gym’s newest member.
Retention
Attract & Retain Members: The Gym Profit Formula
Running a gym is hard work, and it’s easy to get caught up in daily dramas, conflicting interests, and simple missteps that you can forget to focus on how to make a…
Marketing & sales
Beyond Barbells: Building a Unique Gym Brand
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York.
Community
Gym Rat to CEO: The Rise of the Fitness Entrepreneur
Some gym owners wear that title and are satisfied with it. Others want to be more than just the owner of a small business.
Staff & operations
From Chaos to Control: Exploring Gym Management Software
Running a gym is hard! It entails many functions, from starting a business, to creating service offerings that resonate with your community, to winning new clients.
Marketing & sales
Social Media For Gyms: 5 Ways To Boost Your Reach
What does a meme featuring Steve Carell from “The Office” laughing at his own terrible dad joke have to do with fitness? Nothing. Absolutely nothing.
Marketing & sales
Positive Gym Reviews: The Ultimate Gym Growth Hack
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment.
Technology
Human + Machine: AI in Fitness for Optimal Results
Running a successful gym business is no small feat.
Marketing & sales
Sweat & Sell: Master Fitness Affiliate Marketing
All gym owners want leads, new clients, and long-term retention to keep revenue from monthly dues high and growing, right? That’s the lifeblood of your business, after all, revenue.
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