Case study · Varsity House
Attrition cut in half.
Varsity House brought monthly attrition from 7.1% to 3.5% by catching members before they drifted.
GymVarsity House
OwnerAdam Memmer, Co-owner
FocusRetention
7.1% → 3.5%Monthly attrition
½The churn rate, halved
DailyUntouched-member list for the team
1System for billing, scheduling and texting
The story
Before and after, in the owner's words.
Before
- Cancellations arrived without warning
- No shared view of who had gone quiet
- Follow-up lived in individual coaches' heads
After
- Every member's last contact visible to the whole team
- Escalation when a message goes unanswered
- Weekly numbers the owners actually review
“We cut our attrition rate in half, from 7.1% to 3.5%.”
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