Case study · Spurling Fitness
Eight more months per member, $2,000 more each.
How a training gym moved its average length of engagement from 24 to 32 months by making retention a daily habit instead of a month-end report.
GymSpurling Fitness
OwnerDoug Spurling, Founder
FocusRetention and lifetime value
24 → 32Months of engagement, average
+$2,000Lifetime value per member
DailyCheck-ins instead of month-end reviews
1System for billing, scheduling and texting
The story
Before and after, in the owner's words.
Before
- Attendance dips noticed at month end, when it was already too late
- Follow-ups depended on whoever remembered
- Separate tools for billing, scheduling and messages
After
- A daily list of members going quiet, with the coach who owns the follow-up
- Milestones and check-ins scheduled automatically
- One place for the numbers the weekly meeting runs on
“Our length of engagement has gone up from 24 months to 32 months and our lifetime value has gone up by $2,000 per person.”
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