How One Studio Broke the “Read it, Forget it” Cycle and Found Success with a Better System
Wake up.
Train clients all morning.
Tackle your task list (payroll, scheduling, responding to client messages).
Train clients until close.
Repeat.
If you’re a fitness business owner, this daily cycle is all too familiar.
Not only is there never enough time in the day to accomplish all that’s on your task list, but having to train in the early mornings and into the late evenings leaves gym owners exhausted and in desperate need of shortcuts and simplicity.
This is where Mike and Suzanne Klaus found themselves after nearly 5.5 years owning and operating their function-focused boutique training studio, Forward Fitness.
With a full team of highly-credentialed and formally educated trainers, accountability coaches, and administrators, Forward Fitness made delivering well-programmed workouts and nutrition counseling look easy. It was a clear strength for the business, and the surrounding community in Maplewood City, Missouri had taken notice.
With more leads, more excitement, and more clients attending more sessions each week, Forward Fitness had dialed in their front-end operations…but, back-end operations that supported their service delivery lagged.
This meant their mid-day task lists were frustrating and were consistently centered around fixing their client communication and shared responsibilities across trainers.
Suzanne explained, “That was our biggest issue…We’ve always had three or four trainers in and out of the gym everyday, and if one of our trainers clicked to open a text message to our business phone line but didn’t respond or it was meant for another trainer, we’d lose the alert that it needed attention. Then, we’d have clients becoming frustrated, wondering Why are you not responding to me!?, when the trainer that needed to see it didn’t even know the text existed.”
Mike and Suzanne needed a systemized shortcut – a way to reduce the amount of messages read and forgotten; a place to set up personalized alerts to reflect their team’s needs; a system for assigning tasks and keeping staff on the same page.
When they heard about Naamly at a business owners’ mastermind event in March 2020, they hoped the centralized platform had the potential to check all of their “client communication boxes” and then some.
And Naamly delivered on that promise.
In addition to the consolidation of all of their client communication, its capabilities to mark messages as “unread,” and assign messages to trainers, it also made holding clients accountable to habits and lifestyle goals even simpler.
“Now nothing gets missed and trainers consistently get notifications of messages that come through for them. Nothing falls through the cracks.”
Suzanne Klaus, Co-Owner of Forward Fitness
“The ease at which you can use Naamly with its dashboard, timeline, tags, text history, and of course the ‘unread’ function makes all the difference for us…now nothing gets missed and trainers consistently get notifications of messages that come through for them. Nothing falls through the cracks.”
Today, Forward Fitness is setting a high bar with their many complimentary fitness services (training services, group programs, nutrition and habits coaching) as well as their dedication to organized, prompt, caring communication with their members.
“It’s great to do business with other businesses that actually care. We take that very seriously at Forward Fitness, and we’ve seen how important that is to Naamly, too.”
If you’re a gym owner dealing with the “Read it, Forget it” cycle, you’re not alone…and you’re in luck! Naamly is specifically designed for fitness business owners that want to make client communication and gym operations easier, faster, and foolproof so nothing falls through the cracks.
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