There are a million and one reasons why a fitness professional such as yourself would D.I.Y. the critical practices that are the core of your business. After all: that, do it yourself, pull ‘em up from your bootstraps attitude is how you started your studio in the first place.
As the business owner and fitness professional that you are we know you’d do anything for your business. It’s not just about taking care of your members, but it’s about taking care of your employees. You work hard to foster an environment where every member, possible customer and employee feels like their voice is heard and more importantly listened to. That’s not only easier said than done; it can be downright impossible when you’re managing your own life as well. Balancing family relationships, romantic entanglements and that odd curveball life can throw at you from time to time all while running a business could be enough to wear down the spirit of even the brightest of souls.
In a previous blog article published by Naamly we talked about teamwork. How a strong leader with an even stronger vision is the key to creating a harmonious work environment. That point could not be more valid when it comes to the member communications and overall outward facing culture of your studio.
The number one reason any business fails is because they are out of touch with their customers. This comes from a lack of communication that is deep, and personal. When running a business, and especially the fitness business, it’s paramount that you walk one hundred miles in your members’ shoes as well as your employees. Not one, not fifty, but one hundred. So, how do we do that without letting everything else fall to the wayside?
It’s perfectly natural that the only one you’d really trust to handle your member communications would be yourself since you’re the one that started this mission in the first place. But, when it comes to running your studio, that do it yourself attitude in most cases might not be the best way to go. It’s important to lean on the people you have in your circle, professional and otherwise, and allow them to carry some of the weight.
Another way to go about this is by leveraging today’s modern technology to give you a leg up on the technical stuff that no one, not even you, likes to keep track of. Now, we’d be remiss if we didn’t tell you how we can help with this.
Naamly was born out of this idea. We realized the hardships that fitness professionals like yourself go through on a daily basis just to keep the doors to your studio open. We realized that in order for you to help your members and your employees thrive to the best of their ability that you need to be thriving as well. This is why Naamly was created. To systematize and organize your member communications, data tracking and the work ethic of your entire team.
Naamly’s smart communication system is a class above. Combining phone, text messaging and email all into one easy to use application that can be used seamlessly between your desktop, phone or tablet allows you to communicate with your members and employees anytime & anywhere. You have the ability to send out group messages or individual ones all from the same business number. Your employees can also be tapped into the system. This allows for a shared inbox between you and the rest of the staff. Now, when you’re doing some administrative work for your business or teaching a class you don’t have to worry about receiving an influx of messages and leaving your members hanging. The shared inbox between all team members ensures that no one’s voice is left unheard.
But we don’t stop there. Our smart messaging technology is even strong enough to detect what messages require an immediate response and will alert you of such in real-time. We keep track of the attendance of your members’ attendance level and send your frequent updates regarding your missing in action members and how long it’s been to the day since you’ve last reached out to them.
Everyone loves feeling valued and remembered. This is why Naamly will send you notifications on members’ birthdays as well as special occasions in their life. If you or a fellow trainer hears one member say something like: “I’m going to my Mother’s today; It’s her birthday.” or “Today is my anniversary”, and log that into Namely will alert you the next time that day rolls around. Imagine how that member will feel when you shoot them a text message or drop them a quick line to let them know congratulations on their special day or wish their Mother a happy birthday? That small, seemingly insignificant gesture will speak volumes to your members on how seriously your business takes it’s customers.
Naamly can even help you digest, from a birds-eye-view, the progress all your members, or one of them, is making. Everything from weigh ins to caloric intakes can be right there at your fingertips. As well as giving you the power to sync information from a multitude of sources like InBody & MyZone, just to name a few. The more pertinent information that you have on your members, the better and more robust Naamly will be for your studio.
That’s why listening to your members and personal communication is so important. The more you listen to the needs of your members the better off you’ll be. This goes the same for D.I.Y.. As much as we’d love to say as business owners and fitness professionals that we can do it all, none of us are superheroes (even though some of us can lift like they can). As long as we keep at the forefront of our vision that you can’t make it in this journey by yourself, we will be alright in the long run. They say nothing worth doing is easy; learning to let go of the wheel from time to time is something that all of us should do at some point.
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