As a gym owner there’s a multitude of things you need to think about on a daily basis. Knowing they need to engage with their customers, they send out text messages or emails, letting their members know about this new workout or successful meal plan. Or maybe they try to be more personal and send them a message on their birthday or some other event thats going on in the customer’s life.
That process goes well for awhile but then what ends up happening? The gym owner is bogged down.
So many messages are coming through, and so many of them begin to say a lot of the same things, they begin to feel the monotony of it all. Messages slip through the cracks, they go hours, days, maybe even weeks before reaching out again.
This is a problem. A Lot of gym members expect a certain amount of communication from the business they’re actively giving their dough to.
Smart Messaging is a new technology that gym owners across the country are using to boost & overall maintain their customer relationships. Smart Messaging allows gym owners & their employees to communicate from the same place with the same consistent brand message.
With alerts and reminders they instantly know who they need to reach out to and how long it’s been since the last time the line of communication was open. Alerts on birthdays and anniversaries with their business or milestone moments when they reach their goals allow for a much richer experience for their customers. People love to feel valued and it’s important when running a gym that the gym owner projects that feeling toward their customers.
Another great thing Smart Messaging technology provides is the ability to design templates for messages. Meaning pre-written messages that the gym owner & the entire team can send ensuring that the brand is communicating the same across all levels of member communication.
Naamly uses Smart Messaging to give gym owners the ability to see a birds-eye-view of who is engaging with your business. As well as when you last reached out making sure every customers feel as valuable as they know they are.
The staff of Advantage Fitness began to see some holes in their communications. Sometimes, when a trainer was in back-to back sessions, he/she wouldn’t be able to respond quickly to a member text question. They couldn’t always provide the service they wanted to.
At that point is when they decided to implement Naamly into their business.
Using somewhat primitive A.I. technology, Naamly has the power to make the distinction between messages that need a direct response right away v. messages that don’t. This gives the gym owner and their team an unencumbered view of where to communicate with the customer base.
Advantage Fitness found that not only were they able to better track their members, they became proactive in reaching out to help them stay motivated. They were also able to respond quickly to their questions as a team, greatly improving their customer service.
That utilization rate they pegged as a key business indicator went from 22% to 38% just 6 months after implementing Naamly.
The staff of Advantage Fitness were thrilled. But take a look at what some of their clients are saying about the new communications process:
“Everybody seems to understand what I need. With texting, they stay in touch if I miss a session, asking if I’m alright.” – Aaron Clark
“The trainers are super genuine and really want to help, and they always text us to tell us we did great.” – Ali Daniels
“Their communication and reminders make them stay on the forefront in our minds. Rather than taking a reactive approach, they are proactive to get people in. It’s definitely helpful. It’s great!” – Angela Gage
To see how you can improve communication in your fitness business, visit www.naamly.com or call us at 480-660-0203.
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