Case Study: Gym Utilization Increases from 22% to 38% with Better Communications

Advantage Training is a private training studio in Scottsdale, Arizona that is completely focused on the customer experience. Not long ago, they noted that while they certainly had happy members, their utilization rate of their gym had peaked at right around 22%.

To be successful, they knew that they needed their members to be more successful…and that meant getting them to utilize the gym and training sessions even more.

Staff at Advantage Training began to see some holes in their communications. Sometimes, when a trainer was in back-to back sessions, he/she wouldn’t be able to respond quickly to a member text question. They couldn’t always provide the service they wanted to.

In addition, while they were experts at being friendly and attending to clients in the gym, they weren’t doing much to those they hadn’t seen in awhile. In fact, they weren’t exactly sure who hadn’t been in for extended periods. 

That’s when they decided to implement Naamly into their business.

They found that not only were they able to better track their members, they became proactive in reaching out to help them stay motivated. They were also able to respond quickly to their questions as a team, greatly improving their customer service.

That utilization rate they pegged as a key business indicator went from 22% to 38% just 6 months after implementing Naamly. 

Needless to say, the staff at Advantage Training is thrilled. But take a look at what some of their clients are saying about the new communications process:

“Everybody seems to understand what I need. With texting, they stay in touch if I miss a session, asking if I’m alright.” – Aaron Clark

“The trainers are super genuine and really want to help, and they always text us to tell us we did great.”  – Ali Daniels

“It’s been perfect, text is probably the most efficient means of communication for me.” – Joe Caffereli

“They always text you if they know you aren’t feeling well or haven’t been in, and it shows they care.” – Deana Golke

“Their communication and reminders make them stay on the forefront in our minds. Rather than taking a reactive approach, they are proactive to get people in. It’s definitely helpful. It’s great!”  – Angela Gage

To see how you can improve communication in your fitness business, visit www.naamly.com or call us at 480-660-0203.

Turn the page on success with our guide to operations simplified. Learn how better communications increased gym utilization from 22% to an astonishing 38% with Naamly, the perfect gym management software.