Case Study: Arizona Gym Finds Success with Consistent Customer Follow-Up
Kolton Morrison started Orenda Force, a professional fitness and athletic performance coaching facility in Cave Creek, Arizona to make a difference. His focus has been on establishing a fitness platform that’s affordable for members and helps them actually realize goals and sustain success for a lifetime.
As he began growing his business, Kolton noticed that his members responded favorably to personal attention. He didn’t want that quality to go away as he scaled the business and added new clients. But as his gym grew, it became more and more difficult to give everyone the attention they deserved.
“As a new business owner, I was juggling all sorts of things. It was difficult to anticipate what I needed to do, and how to avoid any fires that could come up. I became reactive, in a sense,” Kolton remembers. And his biggest concern was that even though he and his staff had the best intentions, their archaic systems could lead to some members slipping through the cracks.
That’s when Kolton found Naamly, the customer experience platform for gyms.
“It’s like they took the ideas and challenges I had been facing right out of my head, and made a solution,” says Kolton. With the new platform, Orenda Force gained much better (and more consistent) communication, engagement, tracking, visibility, and forecasting.
Kolton found that through the direct-to-member texting features, his coaches were able to be more proactive. His coaches noted that they are now able to have meaningful interactions that make the members feel like they are part of a family–that they are at home with Orenda Force.
Kolton said that “as a coach, you want to make that breakthrough with people. Coaching is not just about the 60 minutes when the member is in the gym.” Naamly allows the entire staff to easily engage with their members and see which ones might need a little extra motivation or encouragement. Now, they are focused full-time on member success.
Retention, client satisfaction, and referrals are all benefits of implementing Naamly. Orenda Force is able to retain more happy members because they all feel more connected and successful. That wasn’t always the case.
“In the past, there were always months where we’d take a hit in memberships for whatever reason. That hasn’t happened since we started using Naamly” says Kolton.
He continues, “There are a lot of people in my situation that really care about working with individuals and changing lives. If you care about being a better business owner for your business and your clients, Naamly is a must-have.”
Instead of focusing on technology, processes, or systems, Kolton can now go back to doing what he does best: making a difference and changing lives. And with Nammly, he can change more lives than he ever thought possible.
The Naamly platform is the key to maintaining relationships as a business scales. To see how it could work in your fitness business, visit www.naamly.com or call us at 480-660-0203.
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